Peter Thiel in his book “Zero to Hero” classify into four types of thinkers; definite optimist, definite pessimist, indefinite optimist and indefinite pessimist. In this article i will talk on the definite optimist. Definite Optimism from the combination of the two definitions is the believe that the future will be…

Branding by itself isn’t a marketing strategy. It is the way by which you create a unique name and image for your company/business in the mind of your consumers, It is the first thing consumer think when they hear of your company name, product or services. Take Nike for example…